1 00:00:06,680 --> 00:00:10,360 60 years ago, we put on an exhibition 2 00:00:10,360 --> 00:00:13,160 to show off the best of Britain. 3 00:00:14,520 --> 00:00:17,440 CONTEMPORARY NARRATION This is the Festival of Britain 4 00:00:17,440 --> 00:00:19,960 in the city of London. 5 00:00:22,920 --> 00:00:25,880 In 1951, 6 00:00:25,880 --> 00:00:29,760 over eight million people visited the South Bank of the Thames 7 00:00:29,760 --> 00:00:32,560 to see for themselves where Britain stood, 8 00:00:32,560 --> 00:00:36,040 what we did and what we could be proud of. 9 00:00:36,040 --> 00:00:38,880 According to the organisers, 10 00:00:38,880 --> 00:00:43,080 the festival aimed to demonstrate firm confidence in our future. 11 00:00:43,080 --> 00:00:45,600 Under the constraints of post-war austerity, 12 00:00:45,600 --> 00:00:49,000 such confidence was in short supply. 13 00:00:53,880 --> 00:00:57,120 Today, as we recover from a financial crash, 14 00:00:57,120 --> 00:00:59,440 we're again anxious about our future, 15 00:00:59,440 --> 00:01:02,800 asking what should we be doing to pay our way in the world. 16 00:01:02,800 --> 00:01:06,760 What would a new Festival of Britain say about us now? 17 00:01:09,960 --> 00:01:14,480 For years, we thought the City could keep our economy growing. 18 00:01:15,440 --> 00:01:17,680 Then came the crash. 19 00:01:17,680 --> 00:01:20,640 Britain emerged burdened with debt, 20 00:01:20,640 --> 00:01:24,240 and unsure how to rebuild itself. 21 00:01:24,240 --> 00:01:28,360 In this series so far, we've seen how, over the last 60 years, 22 00:01:28,360 --> 00:01:33,440 we've focussed our manufacturing on leaner, higher-value sectors... 23 00:01:33,440 --> 00:01:36,760 HE LAUGHS Oh, God! 24 00:01:36,760 --> 00:01:40,280 ..how our economy has become more creative, 25 00:01:40,280 --> 00:01:42,960 graduating from brawn to brain. 26 00:01:44,000 --> 00:01:47,280 But today we look at the biggest change in direction of all. 27 00:01:47,280 --> 00:01:51,560 We rely less on traditional manufactured exports. 28 00:01:52,520 --> 00:01:56,920 Instead, Britain has embarked on a unique experiment, 29 00:01:56,920 --> 00:01:59,600 developing new ways of paying its bills 30 00:01:59,600 --> 00:02:01,800 by selling services. 31 00:02:01,800 --> 00:02:03,360 Fantastic, isn't it? 32 00:02:05,320 --> 00:02:08,920 Rather than making things, we do things. 33 00:02:08,920 --> 00:02:11,920 We run things. We organise things. 34 00:02:12,640 --> 00:02:16,000 'Eight out of ten of us work in services, 35 00:02:16,000 --> 00:02:18,600 'and yet many still look down on them...' 36 00:02:18,600 --> 00:02:21,040 What about your TV? How does that go for you? 37 00:02:21,040 --> 00:02:24,640 '..even though they've helped make us far richer than we were 38 00:02:24,640 --> 00:02:27,200 '60 years ago.' 39 00:02:27,200 --> 00:02:29,880 Moving from manufacturing to services 40 00:02:29,880 --> 00:02:32,080 has changed Britain dramatically, 41 00:02:32,080 --> 00:02:35,280 far beyond anything that visitors to the Festival of Britain 42 00:02:35,280 --> 00:02:38,760 would have imagined. But this transition has had costs 43 00:02:38,760 --> 00:02:42,240 as well as benefits, leaving us a difficult question to answer - 44 00:02:42,240 --> 00:02:46,120 is the service-based economy that's grown since the '50s 45 00:02:46,120 --> 00:02:50,200 the right one to deliver us a prosperous future? 46 00:03:03,880 --> 00:03:08,240 This is where you might come to see how much we buy and sell 47 00:03:08,240 --> 00:03:10,680 as a nation. 48 00:03:11,640 --> 00:03:14,920 It's Felixstowe, our biggest container port. 49 00:03:18,160 --> 00:03:21,960 Ships from all over the world bring their cargo here. 50 00:03:21,960 --> 00:03:25,360 The overall figures for the port are astonishing. 51 00:03:25,360 --> 00:03:30,280 In an average year, they unload three million containers here, 52 00:03:30,280 --> 00:03:33,560 full of goods valued at £40 billion. 53 00:03:35,040 --> 00:03:38,840 Some of the ships that dock here are a quarter of a mile long, 54 00:03:38,840 --> 00:03:41,800 and carry 15,000 containers. 55 00:03:45,520 --> 00:03:49,240 'But what do ships like these take away from Britain? 56 00:03:51,400 --> 00:03:54,480 'What do we sell to the rest of the world?' 57 00:03:55,440 --> 00:03:57,280 We sell some goods. 58 00:03:57,280 --> 00:04:00,080 But of the containers the ships leave with, 59 00:04:00,080 --> 00:04:02,440 half will be empty. 60 00:04:02,440 --> 00:04:04,880 Many of the rest will be full of rubbish 61 00:04:04,880 --> 00:04:07,080 sent abroad for recycling. 62 00:04:07,080 --> 00:04:10,640 'Last year, the gap between the goods we bought in 63 00:04:10,640 --> 00:04:13,040 'and the goods we sold to the rest of the world 64 00:04:13,040 --> 00:04:16,400 'was almost £100 billion.' 65 00:04:16,400 --> 00:04:20,680 In fact, the last time we were consistently exporting more goods 66 00:04:20,680 --> 00:04:24,160 than we were importing was the early 1980s. 67 00:04:25,160 --> 00:04:27,040 Scary stuff! 68 00:04:27,040 --> 00:04:30,560 Or is it? It's not as bad as it looks, 69 00:04:30,560 --> 00:04:34,400 because here we've only been talking about trade you can see 70 00:04:34,400 --> 00:04:36,560 in physical goods - 71 00:04:36,560 --> 00:04:41,120 things you can touch, put in a box and transport across the world. 72 00:04:41,120 --> 00:04:44,680 And because you can see it all, many people assume 73 00:04:44,680 --> 00:04:48,240 that that's what any self-respecting economy should be all about. 74 00:04:48,240 --> 00:04:50,680 But it isn't - at least not any longer. 75 00:04:50,680 --> 00:04:53,640 More and more of us work in services. 76 00:04:53,640 --> 00:04:57,560 Far harder to get a sense of them than the objects round here. 77 00:04:57,560 --> 00:05:02,320 It's a slippery kind of activity, almost entirely intangible. 78 00:05:03,760 --> 00:05:08,200 'Services are everything you can't put in a box. 79 00:05:08,200 --> 00:05:10,600 'But contrary to popular belief, 80 00:05:10,600 --> 00:05:13,160 'that doesn't mean they're not valuable, 81 00:05:13,160 --> 00:05:16,600 'and it doesn't mean they can't pay for container-loads 82 00:05:16,600 --> 00:05:18,720 'of solid imports.' 83 00:05:18,720 --> 00:05:21,280 In Britain, more than most, 84 00:05:21,280 --> 00:05:23,560 we do services. 85 00:05:23,560 --> 00:05:27,920 Forget your picture of people just sitting at desks on the phone. 86 00:05:27,920 --> 00:05:31,400 'Our services come in all shapes and sizes. 87 00:05:33,280 --> 00:05:36,280 'And right here on the ship is an example of one.' 88 00:05:39,240 --> 00:05:40,920 T minus five. Five. 89 00:05:40,920 --> 00:05:43,120 Four. Three. 90 00:05:43,120 --> 00:05:45,200 Two. Engine ignition, 91 00:05:45,200 --> 00:05:48,080 and lift-off of the Atlas V rocket, 92 00:05:48,080 --> 00:05:52,240 carrying Inmarsat 4 F-1 satellite for Inmarsat Limited. 93 00:05:58,440 --> 00:06:03,160 You may not have heard of Inmarsat, but it's one British company 94 00:06:03,160 --> 00:06:07,040 that can reasonably claim to offer a service that's out of this world. 95 00:06:07,040 --> 00:06:11,280 Sometimes you just can't go around the weather. 96 00:06:11,280 --> 00:06:14,240 So it's vital to know what's on the horizon. 97 00:06:14,240 --> 00:06:16,600 Anybody, wherever they are on Earth, 98 00:06:16,600 --> 00:06:19,240 can use Inmarsat's satellite communications 99 00:06:19,240 --> 00:06:21,280 to stay in touch, 100 00:06:21,280 --> 00:06:26,000 and the entire network is run from their control centre in London. 101 00:06:26,000 --> 00:06:29,520 Chris McLaughlin is the company's vice president. 102 00:06:29,520 --> 00:06:32,520 We have an increasing number of users - 103 00:06:32,520 --> 00:06:34,840 it's grown to 63 just as we're talking - 104 00:06:34,840 --> 00:06:38,640 in Egypt. And then these two up here, cells 65 and 80, 105 00:06:38,640 --> 00:06:42,520 are Tunisia, which again is in a current political turmoil. 106 00:06:42,520 --> 00:06:45,560 The satellites are constantly adjusted 107 00:06:45,560 --> 00:06:47,560 to meet clients' needs. 108 00:06:47,560 --> 00:06:50,880 Here we're getting into the Afghanistan area. 109 00:06:50,880 --> 00:06:55,040 Obviously very serious, very dedicated... 110 00:06:55,040 --> 00:06:57,440 You get an idea of what's going on in the world 111 00:06:57,440 --> 00:07:00,000 by seeing where the satellites are being used. 112 00:07:00,000 --> 00:07:03,720 That's right. Often our engineers know before virtually anybody else. 113 00:07:03,720 --> 00:07:07,440 Inmarsat is worth £2.8 billion. 114 00:07:07,440 --> 00:07:11,880 It's a service used by over half a million subscribers worldwide. 115 00:07:11,880 --> 00:07:17,040 Everyone from aid agencies to news organisations rely on it 116 00:07:17,040 --> 00:07:20,160 for communications in remote locations. 117 00:07:20,160 --> 00:07:24,760 And, of course, the ships that bring us our imports 118 00:07:24,760 --> 00:07:27,960 depend on it too. The key thing about Inmarsat 119 00:07:27,960 --> 00:07:31,400 as a service company is, it makes nothing at all - 120 00:07:31,400 --> 00:07:33,640 not the phones nor the satellites. 121 00:07:35,320 --> 00:07:38,480 Instead, it buys them from manufacturers. 122 00:07:38,480 --> 00:07:42,160 All services need manufactured goods to operate - 123 00:07:42,160 --> 00:07:46,760 but remember, all manufacturers rely on services as well. 124 00:07:46,760 --> 00:07:49,200 Inmarsat has three I-4 satellites. 125 00:07:49,200 --> 00:07:52,000 Each one of them weighs about six tons 126 00:07:52,000 --> 00:07:55,320 and each is 60 times more powerful than our previous generation. 127 00:07:55,320 --> 00:07:59,120 We're very fond of them, because they cost us 1.5 billion to launch... 128 00:07:59,120 --> 00:08:01,880 Right! ..between 2005 and 2008. 129 00:08:01,880 --> 00:08:05,720 So they're big satellites! Each is the size of a London bus, 130 00:08:05,720 --> 00:08:08,600 and the solar panel is the width of a football pitch, 131 00:08:08,600 --> 00:08:11,800 so it gives you an idea of scale. Each one of them is a binary bet 132 00:08:11,800 --> 00:08:15,600 when they launch. It's one of the most expensive bets you'll ever have. 133 00:08:15,600 --> 00:08:18,200 It works or it doesn't. Light the touch paper. 134 00:08:18,200 --> 00:08:21,200 There's about a one-in-11 chance of a rocket blowing up, 135 00:08:21,200 --> 00:08:23,520 so you've shifted around the rockets. 136 00:08:23,520 --> 00:08:26,240 Granted, most jobs in services 137 00:08:26,240 --> 00:08:29,240 don't involve firing rockets into space, 138 00:08:29,240 --> 00:08:31,360 but I've picked this example 139 00:08:31,360 --> 00:08:34,920 because I don't think we value services as much as we should. 140 00:08:34,920 --> 00:08:40,440 There's no reason to believe services are second-best. 141 00:08:41,600 --> 00:08:44,240 Many think the transition of our economy 142 00:08:44,240 --> 00:08:46,800 towards services, like those of Inmarsat, 143 00:08:46,800 --> 00:08:51,520 was some kind of deliberate choice, and the wrong choice at that. 144 00:08:51,520 --> 00:08:54,200 But in fact it was more of a natural evolution. 145 00:08:54,200 --> 00:08:57,280 The world changed, and our economy changed as a result. 146 00:08:57,280 --> 00:09:01,880 It wasn't the decision of one person, and although it was painful, 147 00:09:01,880 --> 00:09:05,280 politicians found it very hard to reverse when they tried. 148 00:09:05,280 --> 00:09:08,280 So how did we get to where we are today? 149 00:09:10,080 --> 00:09:14,400 As we all know, great manufacturing used to be spread 150 00:09:14,400 --> 00:09:18,480 right across Britain. Sunderland was the dockyard to the world. 151 00:09:18,480 --> 00:09:23,360 At its peak, 12,000 people worked in shipbuilding, 152 00:09:23,360 --> 00:09:26,760 and during the war, one merchant ship a week 153 00:09:26,760 --> 00:09:29,480 was sent down the slipway into the Wear. 154 00:09:30,600 --> 00:09:32,720 APPLAUSE 155 00:09:37,600 --> 00:09:40,480 I give you to the lads that built the ship. 156 00:09:40,480 --> 00:09:43,280 Aye-aye! Here's to 'em! 157 00:09:43,280 --> 00:09:46,600 But these shipyards had a problem. 158 00:09:46,600 --> 00:09:49,760 Poorer countries found they could make ships too, 159 00:09:49,760 --> 00:09:51,920 and more cheaply. 160 00:09:51,920 --> 00:09:55,120 Where we had once led, others had caught up. 161 00:09:55,120 --> 00:09:58,720 It was devastating for those involved. 162 00:09:58,720 --> 00:10:02,280 Is there a feeling in the yard that there might be redundancies? Yes. 163 00:10:02,280 --> 00:10:04,880 Oh, yes. What would this mean to Sunderland, 164 00:10:04,880 --> 00:10:07,440 if there were? I think the town would be dead. 165 00:10:07,440 --> 00:10:09,560 The town would be dead? Definitely. 166 00:10:09,560 --> 00:10:14,120 In time, large-scale shipbuilding disappeared. 167 00:10:15,720 --> 00:10:18,920 'Chris Mullin became MP for Sunderland South 168 00:10:18,920 --> 00:10:21,120 'just in time to see it go.' 169 00:10:22,080 --> 00:10:24,600 So what was actually on this site here? 170 00:10:24,600 --> 00:10:27,440 This was the North Sands shipyard. 171 00:10:27,440 --> 00:10:29,880 The last order was the Danish ferry order, 172 00:10:29,880 --> 00:10:32,600 I think about 15 or 16 Danish ferries. 173 00:10:32,600 --> 00:10:36,480 And that was in 1989, and if you stood on the bridge behind me, 174 00:10:36,480 --> 00:10:40,080 and looked down at this site, you'd have seen all the ferries lined up 175 00:10:40,080 --> 00:10:45,600 along here, waiting to have the tops put on and go off to Denmark. 176 00:10:47,480 --> 00:10:50,080 It wasn't just ships. 177 00:10:50,080 --> 00:10:52,080 In so many of our industries, 178 00:10:52,080 --> 00:10:55,680 we found others could make what we had been making. 179 00:10:55,680 --> 00:10:59,320 So naturally we had to move on. 180 00:10:59,320 --> 00:11:03,360 Over the last 60 years, manufacturing had declined 181 00:11:03,360 --> 00:11:08,280 from 46 percent of our economy to just 12, 182 00:11:08,280 --> 00:11:13,440 whilst services have rocketed from 47 percent to 78. 183 00:11:13,440 --> 00:11:17,440 Given the trauma of this upheaval, no wonder people have looked around 184 00:11:17,440 --> 00:11:21,360 for someone to blame - usually Margaret Thatcher, 185 00:11:21,360 --> 00:11:23,920 because she welcomed the shift towards services 186 00:11:23,920 --> 00:11:25,920 that our economy was making. 187 00:11:25,920 --> 00:11:30,120 So as we have redundancies in the declining industries, 188 00:11:30,120 --> 00:11:33,680 so we are getting new jobs in the new industries 189 00:11:33,680 --> 00:11:36,720 and new jobs in some of the service industries, 190 00:11:36,720 --> 00:11:39,960 and they are being created by our dynamic economy of today. 191 00:11:39,960 --> 00:11:42,760 But let us not belittle our achievements. 192 00:11:42,760 --> 00:11:47,480 Many of her admirers and critics agreed on one thing - 193 00:11:47,480 --> 00:11:50,200 that it was all down to her, 194 00:11:50,200 --> 00:11:55,280 that politicians could entirely control the forces of economics. 195 00:11:55,280 --> 00:11:57,280 In 1986, 196 00:11:57,280 --> 00:12:01,920 chairman of ICI and TV business guru Sir John Harvey-Jones 197 00:12:01,920 --> 00:12:03,920 addressed the nation. 198 00:12:03,920 --> 00:12:07,000 The subject of my talk this evening is manufacturing - 199 00:12:07,000 --> 00:12:10,760 the business of making tangible, useful objects 200 00:12:10,760 --> 00:12:13,800 with the aim of selling them to people in the UK 201 00:12:13,800 --> 00:12:17,040 who would otherwise buy an import, and selling them also 202 00:12:17,040 --> 00:12:20,440 to people abroad, whom we want to choose a British product 203 00:12:20,440 --> 00:12:22,760 instead of a product made in another country. 204 00:12:22,760 --> 00:12:25,840 Manufacturing is fast becoming an endangered species. 205 00:12:25,840 --> 00:12:28,440 It is becoming so undervalued in the country 206 00:12:28,440 --> 00:12:31,040 that our decline could become irreversible, 207 00:12:31,040 --> 00:12:34,520 with truly painful consequences for all of us. 208 00:12:34,520 --> 00:12:38,520 Sir John Harvey-Jones spoke, right here in this room, 209 00:12:38,520 --> 00:12:42,280 as though the change that was occurring in the economy 210 00:12:42,280 --> 00:12:45,040 was the result of some kind of conscious decision. 211 00:12:45,040 --> 00:12:47,720 And yet the inexorable rise of services 212 00:12:47,720 --> 00:12:50,000 had started well before his speech, 213 00:12:50,000 --> 00:12:52,320 and it's continued in the decades since. 214 00:12:52,320 --> 00:12:54,800 Mrs Thatcher didn't cause it, 215 00:12:54,800 --> 00:12:58,240 and most telling is the fact that politicians before her 216 00:12:58,240 --> 00:13:03,200 made one serious attempt to strangle the growth of services at birth. 217 00:13:03,200 --> 00:13:05,440 And it didn't end well. 218 00:13:05,440 --> 00:13:06,960 SONG: "Taxman" by The Beatles 219 00:13:08,200 --> 00:13:11,720 # Let me tell you how it will be 220 00:13:11,720 --> 00:13:13,480 # Cos I'm the taxman # 221 00:13:13,480 --> 00:13:18,200 It was the 1960s, the Labour government under Harold Wilson. 222 00:13:18,200 --> 00:13:20,280 Jim Callaghan was chancellor. 223 00:13:20,280 --> 00:13:25,000 He thought services would never earn enough export revenue 224 00:13:25,000 --> 00:13:27,560 to help Britain pay its way in the world. 225 00:13:27,560 --> 00:13:33,280 So in 1966, he introduced the selective employment tax, 226 00:13:33,280 --> 00:13:37,280 or SET, to drive workers in the services sector 227 00:13:37,280 --> 00:13:39,680 back into manufacturing jobs. 228 00:13:39,680 --> 00:13:42,960 I think chancellors in many years to come... 229 00:13:42,960 --> 00:13:46,320 They may not remember my name, but I'm sure they'll bless the tax. 230 00:13:46,320 --> 00:13:49,520 It meant that every services business 231 00:13:49,520 --> 00:13:52,440 had to pay an extra tax for employing staff. 232 00:13:52,440 --> 00:13:56,680 The revenue could be used to subsidise workers in manufacturing. 233 00:13:56,680 --> 00:14:00,680 Lloyd's brokers have to pay this selective employment tax, 234 00:14:00,680 --> 00:14:04,360 and many other people, who contribute much less 235 00:14:04,360 --> 00:14:07,680 to the balance-of-payments situation of this country 236 00:14:07,680 --> 00:14:10,280 don't have to pay it. We want to continue 237 00:14:10,280 --> 00:14:13,200 and to expand and build up our business, 238 00:14:13,200 --> 00:14:17,320 and this is made more difficult by this tax, 239 00:14:17,320 --> 00:14:20,360 which really doesn't make any sense at all. 240 00:14:21,800 --> 00:14:25,440 It produced blatantly ridiculous results. 241 00:14:25,440 --> 00:14:28,680 Candyfloss makers were not taxed. 242 00:14:28,680 --> 00:14:32,160 The entire tourism sector, a big exporter, was. 243 00:14:32,160 --> 00:14:36,920 In Brighton, the Metropole Hotel pays SET on 350 staff. 244 00:14:36,920 --> 00:14:39,640 What does the director, Mr Webb, think of SET? 245 00:14:39,640 --> 00:14:42,240 Well, it's shattering. It's an absolute calamity 246 00:14:42,240 --> 00:14:44,440 as far as our industry is concerned, 247 00:14:44,440 --> 00:14:48,360 because we feel we are a sort of Cinderella industry in this country. 248 00:14:48,360 --> 00:14:50,480 This is absolutely ridiculous, 249 00:14:50,480 --> 00:14:53,000 and it's due time we had proper recognition. 250 00:14:53,000 --> 00:14:56,520 Unsurprisingly, the selective employment tax 251 00:14:56,520 --> 00:14:59,120 couldn't thwart the forces of economics. 252 00:14:59,120 --> 00:15:02,560 It was phased out, and then abolished altogether, 253 00:15:02,560 --> 00:15:05,840 when VAT was introduced in 1973. 254 00:15:05,840 --> 00:15:09,880 Since then, no-one has suggested reviving it. 255 00:15:11,800 --> 00:15:14,760 'Economies seem to have a mind of their own. 256 00:15:14,760 --> 00:15:18,280 'Even though Mr Callaghan and other critics of services 257 00:15:18,280 --> 00:15:21,600 'didn't like them, there was little they could do about it.' 258 00:15:22,600 --> 00:15:25,520 Now, one of the reasons they didn't like services 259 00:15:25,520 --> 00:15:28,440 was they didn't think you could export enough of them 260 00:15:28,440 --> 00:15:30,640 to pay the nation's bills. 261 00:15:30,640 --> 00:15:32,960 But this is where it gets really interesting, 262 00:15:32,960 --> 00:15:36,840 because Britain has embarked on something of an economic adventure 263 00:15:36,840 --> 00:15:39,800 over the last few decades, doing just that. 264 00:15:39,800 --> 00:15:43,280 We've found several novel ways of exporting services. 265 00:15:43,280 --> 00:15:46,520 Each of these business models has its limitations, 266 00:15:46,520 --> 00:15:49,600 but together, they've gone further than anyone in the '60s 267 00:15:49,600 --> 00:15:53,760 might have imagined at helping the nation pay its way in the world. 268 00:15:57,000 --> 00:16:01,280 To see one of the ways in which we sell services overseas, 269 00:16:01,280 --> 00:16:03,840 I've come to Dubai. 270 00:16:03,840 --> 00:16:07,120 Service providers from all over the world come here 271 00:16:07,120 --> 00:16:10,840 to do their thing, and Britain is a key player. 272 00:16:12,000 --> 00:16:16,400 We export almost £2 billion of services a year to Dubai 273 00:16:16,400 --> 00:16:19,480 and the other United Arab Emirates. 274 00:16:19,480 --> 00:16:23,000 People have a lot of different reactions to Dubai. 275 00:16:23,000 --> 00:16:27,040 Some feel the excitement. Others think it's rather vulgar. 276 00:16:27,040 --> 00:16:30,440 Some worry that it doesn't have as much money as it used to, 277 00:16:30,440 --> 00:16:33,680 and some see it as obscene. There are terrible stories 278 00:16:33,680 --> 00:16:37,640 of maltreatment of migrant workers. Whatever you think of it, 279 00:16:37,640 --> 00:16:41,240 it's certainly a place that's changing very quickly. 280 00:16:42,200 --> 00:16:44,000 It was only 40 years ago 281 00:16:44,000 --> 00:16:48,080 that Dubai began its extraordinary transformation 282 00:16:48,080 --> 00:16:52,680 from a quiet desert town into a futuristic metropolis. 283 00:16:52,680 --> 00:16:57,040 Dubai is strikingly new. But that gives you a clue 284 00:16:57,040 --> 00:16:59,840 as to why it's been such a great business opportunity 285 00:16:59,840 --> 00:17:01,640 for British companies. 286 00:17:01,640 --> 00:17:06,120 You see, one thing fusty old Britain really does have is experience. 287 00:17:06,120 --> 00:17:08,920 We've been doing stuff for decades. 288 00:17:08,920 --> 00:17:12,440 Now, if you're a young country and you want some of that experience, 289 00:17:12,440 --> 00:17:15,640 it's our services you come shopping for. 290 00:17:18,760 --> 00:17:22,760 And if you've got the money, this is what you can buy. 291 00:17:25,120 --> 00:17:29,240 In 1993, Dubai wanted to announce its arrival 292 00:17:29,240 --> 00:17:33,560 as a global destination. The sheikh commissioned the building of a hotel 293 00:17:33,560 --> 00:17:36,200 that could make a statement to the world - 294 00:17:36,200 --> 00:17:38,280 the Burj Al Arab. 295 00:17:38,280 --> 00:17:41,600 Local talent wouldn't have been up to pulling off a project 296 00:17:41,600 --> 00:17:45,120 of this scale, but a British consultant engineering firm, 297 00:17:45,120 --> 00:17:48,040 called Atkins, was. 298 00:17:50,880 --> 00:17:55,160 'Architect Simon Crispe was part of the original design team. 299 00:17:56,120 --> 00:17:59,600 'What we sold was British service expertise 300 00:17:59,600 --> 00:18:03,600 'in architecture, project management and engineering.' 301 00:18:05,920 --> 00:18:11,160 Let's show you some of the drawings of the design. 302 00:18:11,160 --> 00:18:13,840 The old plans! The old plans. Dusted down. 303 00:18:13,840 --> 00:18:16,120 Absolutely. I bet this brings it all back. 304 00:18:16,120 --> 00:18:21,240 It does indeed. Now, this one is the original sketch. 305 00:18:21,240 --> 00:18:23,200 This was August '93, 306 00:18:23,200 --> 00:18:27,320 and the client said, "Yes. Thanks, Atkins. We'll have it." 307 00:18:27,320 --> 00:18:29,120 THEY LAUGH 308 00:18:29,120 --> 00:18:31,360 And, er, away we went. 309 00:18:31,360 --> 00:18:34,160 At a height of 321 metres, 310 00:18:34,160 --> 00:18:36,960 it stands taller than the Eiffel Tower. 311 00:18:36,960 --> 00:18:40,520 The other drawing is the external facade of the building, 312 00:18:40,520 --> 00:18:43,440 and that shows the wind braces on either side. 313 00:18:43,440 --> 00:18:46,720 And these are the primary elevational features that you see. 314 00:18:46,720 --> 00:18:51,640 It's what gives it its character, that initial nautical feel. 315 00:18:51,640 --> 00:18:56,200 So the clever thing has been to make engineering features 316 00:18:56,200 --> 00:18:59,480 aesthetically very attractive. You haven't hidden them away. 317 00:18:59,480 --> 00:19:02,680 It's absolutely turning them into... That's right, 318 00:19:02,680 --> 00:19:06,120 and it's the bringing together of architecture and engineering 319 00:19:06,120 --> 00:19:08,120 to create a thing of beauty. 320 00:19:08,120 --> 00:19:12,200 'Beautiful it may be, but how does it help us pay the bills?' 321 00:19:12,200 --> 00:19:15,240 Atkins didn't just draw up the plans. 322 00:19:15,240 --> 00:19:18,240 They project-managed the building's construction, 323 00:19:18,240 --> 00:19:21,320 and they commissioned ten other British service companies 324 00:19:21,320 --> 00:19:23,760 to work on everything from its safety features 325 00:19:23,760 --> 00:19:26,360 to interior design. 326 00:19:30,640 --> 00:19:34,440 'British services even helped build the artificial island 327 00:19:34,440 --> 00:19:36,640 'on which the hotel stands. 328 00:19:38,960 --> 00:19:41,480 'So how much does this all add up to? 329 00:19:42,480 --> 00:19:45,560 'All the exact figures are commercially confidential.' 330 00:19:45,560 --> 00:19:49,080 Now, help me out here. You've got a whole cost of the building. 331 00:19:49,080 --> 00:19:53,000 What proportion of that total cost is the thinking bit, 332 00:19:53,000 --> 00:19:56,000 the sort of stuff that Atkins does? In broad terms, 333 00:19:56,000 --> 00:19:58,760 because it's different for different projects, 334 00:19:58,760 --> 00:20:03,960 you're talking probably... If the whole building costs 100 percent, 335 00:20:03,960 --> 00:20:07,880 the overall thinking time, the management, the design, 336 00:20:07,880 --> 00:20:11,280 the conceiving of the project and the delivering of that design 337 00:20:11,280 --> 00:20:14,120 is roughly anywhere between five and ten percent. 338 00:20:16,160 --> 00:20:20,080 Across Dubai, we've had a hand in designing and building 339 00:20:20,080 --> 00:20:23,000 roads and railways, airports and harbours, 340 00:20:23,000 --> 00:20:27,600 hotels and skyscrapers, and even fantasy islands. 341 00:20:27,600 --> 00:20:32,040 British service exports are highly regarded around the world. 342 00:20:32,040 --> 00:20:35,600 And it's not just grand construction projects - 343 00:20:35,600 --> 00:20:38,760 the city is connected by the Dubai Metro, 344 00:20:38,760 --> 00:20:43,280 operated by Serco, a British outsourcing specialist. 345 00:20:46,520 --> 00:20:50,120 Around the world, they run trains, hospitals, 346 00:20:50,120 --> 00:20:52,600 prisons, recycling centres, 347 00:20:52,600 --> 00:20:55,960 air-traffic control systems and much else besides. 348 00:20:57,800 --> 00:21:02,320 So you can go abroad and sell services 349 00:21:02,320 --> 00:21:05,040 and earn real money for doing so. 350 00:21:05,040 --> 00:21:08,840 'Britain has gone as far down this track as anyone.' 351 00:21:09,800 --> 00:21:12,960 But of course we can't all go and live and work 352 00:21:12,960 --> 00:21:15,080 in different countries. 353 00:21:15,080 --> 00:21:19,320 So exporting services by going overseas has its limits. 354 00:21:19,320 --> 00:21:23,800 Fortunately, where Britain has really made its mark 355 00:21:23,800 --> 00:21:26,480 is in developing a second business model. 356 00:21:29,200 --> 00:21:33,360 We can make good money by going abroad and selling services, 357 00:21:33,360 --> 00:21:36,120 but in commercial terms, even better 358 00:21:36,120 --> 00:21:40,160 is when foreigners come here to Britain to buy them. 359 00:21:40,160 --> 00:21:43,480 'London is the epicentre.' 360 00:21:47,640 --> 00:21:51,840 The British capital is like one huge factory 361 00:21:51,840 --> 00:21:54,320 of commercial service exports. 362 00:21:57,840 --> 00:22:01,400 This is where the world comes to do business. 363 00:22:01,400 --> 00:22:04,560 Neatly positioned between America and Asia, 364 00:22:04,560 --> 00:22:07,880 speaking the global language, 365 00:22:07,880 --> 00:22:12,080 since the days of empire, London has embraced its role 366 00:22:12,080 --> 00:22:14,920 as a global city. And it's this role 367 00:22:14,920 --> 00:22:18,680 that helps Britain pay its way in the world. 368 00:22:20,280 --> 00:22:22,480 We've encouraged people to come here, 369 00:22:22,480 --> 00:22:25,200 whether on business or to see the sights, 370 00:22:25,200 --> 00:22:27,440 and we've sold them services when they do. 371 00:22:27,440 --> 00:22:30,680 Because they pay for things with money brought from overseas, 372 00:22:30,680 --> 00:22:32,680 anything they buy is an export, 373 00:22:32,680 --> 00:22:35,160 helps pay for our manufactured imports. 374 00:22:35,160 --> 00:22:39,120 And it's all possible because Britain has carved a special role 375 00:22:39,120 --> 00:22:41,200 as a host nation. 376 00:22:41,200 --> 00:22:44,120 In order to understand how it happened, 377 00:22:44,120 --> 00:22:47,760 let's consider London's answer to the Burj Al Arab - 378 00:22:47,760 --> 00:22:50,200 the Shard. 379 00:22:52,480 --> 00:22:55,920 Well, I'm on the 37th floor of the Shard. 380 00:22:55,920 --> 00:23:00,040 That's not even halfway up to the top of the finished building. 381 00:23:00,040 --> 00:23:03,440 This is undoubtedly going to be a symbol of our capital, 382 00:23:03,440 --> 00:23:06,840 given its height, but it's also an interesting symbol 383 00:23:06,840 --> 00:23:10,320 of the internationalisation of the nation and of London. 384 00:23:10,320 --> 00:23:14,520 When completed, the Shard will be the tallest building 385 00:23:14,520 --> 00:23:16,720 in the European Union. 386 00:23:16,720 --> 00:23:19,920 But despite being built on London soil, 387 00:23:19,920 --> 00:23:24,080 that's little that's particularly British about it. 388 00:23:24,080 --> 00:23:26,560 This has been financed by money from Qatar, 389 00:23:26,560 --> 00:23:28,760 the architect Italian, 390 00:23:28,760 --> 00:23:31,720 the workforce building it from everywhere. 391 00:23:31,720 --> 00:23:36,120 The glass is Dutch, and this floor, like another 17, 392 00:23:36,120 --> 00:23:39,880 has been taken by the first tenant, a Hong Kong-based hotel. 393 00:23:41,240 --> 00:23:45,920 Many of the tenants in this building won't be British, 394 00:23:45,920 --> 00:23:48,360 and that's the clever part. 395 00:23:48,360 --> 00:23:51,640 While they're here, we can make money from them. 396 00:23:52,600 --> 00:23:55,680 So, what do we get out of being a host nation? 397 00:23:55,680 --> 00:23:58,720 Well, imagine when this building is finished, 398 00:23:58,720 --> 00:24:02,280 in an extreme case, no British people work or live here. 399 00:24:02,280 --> 00:24:04,520 The foreigners who work and live here, 400 00:24:04,520 --> 00:24:07,760 they'll be paying some taxes to the UK government. 401 00:24:07,760 --> 00:24:10,640 They'll go shopping in the streets nearby. 402 00:24:10,640 --> 00:24:13,800 They'll use British accountants and insurance companies. 403 00:24:13,800 --> 00:24:16,760 The Russians living upstairs, when they get divorced, 404 00:24:16,760 --> 00:24:20,640 will perhaps use a British lawyer. All these services will earn money. 405 00:24:20,640 --> 00:24:24,880 Because they'll be earning money from foreigners, they're exports - 406 00:24:24,880 --> 00:24:28,600 exports right here in the centre of London. 407 00:24:28,600 --> 00:24:32,840 The Shard is testament to our continued willingness and ability 408 00:24:32,840 --> 00:24:36,840 to attract the super-rich from around the world to London. 409 00:24:36,840 --> 00:24:39,800 And once we've got them here, anything we can sell them 410 00:24:39,800 --> 00:24:43,240 while they're in town counts as an export. 411 00:24:43,240 --> 00:24:46,720 That's because everything they buy has effectively been paid for 412 00:24:46,720 --> 00:24:49,000 with income derived from abroad. 413 00:24:51,680 --> 00:24:54,120 It's very hard to put a precise figure 414 00:24:54,120 --> 00:24:56,400 on how much this is all worth to Britain, 415 00:24:56,400 --> 00:25:00,600 but it easily runs into billions of pounds. 416 00:25:00,600 --> 00:25:03,880 You might think it odd for a country like Britain 417 00:25:03,880 --> 00:25:07,840 to thrive by collecting the small change of the global super-rich. 418 00:25:07,840 --> 00:25:11,280 So how does it work in practice? 419 00:25:11,280 --> 00:25:15,200 'Tim Wright works for estate agents Knight Frank.' 420 00:25:15,200 --> 00:25:17,520 Hello. Nice to meet you. Come on in. 421 00:25:17,520 --> 00:25:20,600 'They've built a tidy business servicing this market.' 422 00:25:20,600 --> 00:25:22,480 Nice place! 423 00:25:22,480 --> 00:25:25,640 'The hall is as big as my flat.' Come on in, please. 424 00:25:25,640 --> 00:25:29,400 If you wouldn't mind putting those shoe covers on. Put my foot in here? 425 00:25:29,400 --> 00:25:31,760 Yeah. Wow! That'll be brilliant. 426 00:25:33,960 --> 00:25:37,720 If you'd like to come upstairs, I'll show you the formal drawing room, 427 00:25:37,720 --> 00:25:41,760 which is a phenomenal space overlooking the park. 428 00:25:41,760 --> 00:25:46,600 'Last year, nearly 100 £10-million-plus properties 429 00:25:46,600 --> 00:25:50,280 'were sold in London, almost all of them to foreigners.' 430 00:25:50,280 --> 00:25:54,200 It's fantastic, isn't it? We're lucky to have a day like this, 431 00:25:54,200 --> 00:25:58,200 but even on a dull day, it's still a joy to look at. 432 00:25:58,200 --> 00:26:01,560 OK. So, break the bad news. How much is it? 433 00:26:01,560 --> 00:26:06,320 Well, Evan, for circa 45 million, you get the entire package. 434 00:26:06,320 --> 00:26:09,600 So everything that you see is included in the price. 435 00:26:09,600 --> 00:26:12,360 You can pick up the key, walk in and live... 436 00:26:12,360 --> 00:26:14,960 pretty comfortably, because... Of course. 437 00:26:14,960 --> 00:26:17,360 The target market for a house like this 438 00:26:17,360 --> 00:26:21,360 is the ultra-high-net-worth overseas buyer. 439 00:26:21,360 --> 00:26:25,280 And what they want and what they attach value to is convenience. 440 00:26:25,280 --> 00:26:29,520 They don't want to buy a building that will take two years to do up. 441 00:26:29,520 --> 00:26:32,040 OK. Come on through here, Evan. 442 00:26:32,040 --> 00:26:35,280 'While we marvel at the house, remember the economic benefits 443 00:26:35,280 --> 00:26:37,480 'to Britain are the things you can't see, 444 00:26:37,480 --> 00:26:39,800 'such as the estate agent's commission, 445 00:26:39,800 --> 00:26:42,080 'likely to be over half a million pounds. 446 00:26:42,080 --> 00:26:44,680 'With the other services involved, 447 00:26:44,680 --> 00:26:47,680 'we could be earning a couple of million in exports here, 448 00:26:47,680 --> 00:26:50,200 'equivalent to a factory with scores of workers. 449 00:26:50,200 --> 00:26:53,360 'Multiply this by all the other houses, 450 00:26:53,360 --> 00:26:55,360 'and it's a good business model.' 451 00:26:55,360 --> 00:26:58,360 Is this a bedroom or a lounge? It is a bedroom. 452 00:26:58,360 --> 00:27:01,200 It is a master-bedroom suite like you've never seen. 453 00:27:01,200 --> 00:27:03,120 Fantastic. Isn't it wonderful? 454 00:27:03,120 --> 00:27:06,480 Are there different national tastes from the foreign buyers? 455 00:27:06,480 --> 00:27:09,920 Do the Russians go for one style, the Chinese for a different style? 456 00:27:09,920 --> 00:27:13,840 The Middle Eastern buyer tends to want more staff accommodation, 457 00:27:13,840 --> 00:27:16,040 for example, than a Russian buyer. 458 00:27:16,040 --> 00:27:19,160 The Russian will be very happy with one housekeeper 459 00:27:19,160 --> 00:27:22,040 living in the basement full-time. 460 00:27:22,040 --> 00:27:24,960 Middle Eastern clients tend to want four or five staff 461 00:27:24,960 --> 00:27:28,800 full-time in the house, even though they might only be here 462 00:27:28,800 --> 00:27:31,800 two or three weeks of the year, if they come over for Ascot 463 00:27:31,800 --> 00:27:33,760 or for Wimbledon. 464 00:27:33,760 --> 00:27:37,520 You must come and see the bathrooms. More than one bathroom. 465 00:27:37,520 --> 00:27:40,000 There's a his and hers bathroom. 466 00:27:40,000 --> 00:27:43,600 You would be very surprised if a British person 467 00:27:43,600 --> 00:27:46,800 came and bought this place. I would be surprised, yeah. 468 00:27:46,800 --> 00:27:48,960 Definitely. And if you look at... 469 00:27:48,960 --> 00:27:52,560 On average, if you look at, across the price sectors 470 00:27:52,560 --> 00:27:55,600 in central London, then, 471 00:27:55,600 --> 00:27:59,880 it's about 50/50 domestic to overseas buyers. 472 00:27:59,880 --> 00:28:02,760 But once you start getting up the price scale, 473 00:28:02,760 --> 00:28:07,120 so if you're looking at the sector which is the super-prime market, 474 00:28:07,120 --> 00:28:09,240 say, ten million plus, 475 00:28:09,240 --> 00:28:13,960 then, it's much more weighted in favour of the overseas buyer, 476 00:28:13,960 --> 00:28:18,320 so it's probably more like 75, 80 percent to 20 percent domestic. 477 00:28:18,320 --> 00:28:20,520 Come through to his dressing room. 478 00:28:20,520 --> 00:28:23,160 'I can see how this is a big earner. 479 00:28:23,160 --> 00:28:26,360 'But I do have some concerns about the sustainability 480 00:28:26,360 --> 00:28:28,600 'of the business coming our way.' 481 00:28:28,600 --> 00:28:30,440 Now... 482 00:28:30,440 --> 00:28:32,360 will it all just go away? 483 00:28:32,360 --> 00:28:35,120 Because when we've sold the last house 484 00:28:35,120 --> 00:28:38,680 to a rich Russian, and we're all squashed, incidentally, 485 00:28:38,680 --> 00:28:42,120 out in the 'burbs because we can't afford anywhere in London 486 00:28:42,120 --> 00:28:45,280 because we've been priced out by foreigners... 487 00:28:45,280 --> 00:28:49,720 When we've sold the last house, your industry dies, doesn't it? 488 00:28:49,720 --> 00:28:51,600 Potentially I suppose it does, yes. 489 00:28:51,600 --> 00:28:54,560 I mean, one of the big fears that we have 490 00:28:54,560 --> 00:28:58,080 is that the people who buy houses like this 491 00:28:58,080 --> 00:29:01,200 will hold on to them forever, but the reality is 492 00:29:01,200 --> 00:29:05,240 that actually it's a relatively transient community. 493 00:29:05,240 --> 00:29:09,000 People will stay here for maybe five years, maybe ten years, maybe 15, 494 00:29:09,000 --> 00:29:12,560 possibly even longer, but ultimately they do either move, 495 00:29:12,560 --> 00:29:16,600 or they die, they downsize, they get divorced, 496 00:29:16,600 --> 00:29:19,000 and every time that happens, 497 00:29:19,000 --> 00:29:21,600 it releases a big house. 498 00:29:21,600 --> 00:29:25,800 So I don't think it'll ever stop, in those terms. 499 00:29:26,840 --> 00:29:28,360 Thank you, Tim. 500 00:29:28,360 --> 00:29:32,760 'So service companies got a slice of the £3 billion of foreign money 501 00:29:32,760 --> 00:29:35,840 'that came into London's property market last year.' 502 00:29:38,440 --> 00:29:40,880 It's an interesting old set-up, that, isn't it? 503 00:29:40,880 --> 00:29:44,520 But a lot of people are in on the game, earning a living out of it, 504 00:29:44,520 --> 00:29:47,000 and they then spend the money they've earned, 505 00:29:47,000 --> 00:29:50,320 and it permeates its way through the whole economy. 506 00:29:50,320 --> 00:29:54,640 But what an odd place for our economy to have ended up! 507 00:29:54,640 --> 00:29:59,120 We're the support staff, the butler, to the world's elite. 508 00:30:03,880 --> 00:30:07,880 'Not all our services exports within the UK 509 00:30:07,880 --> 00:30:11,120 'depend on the whims of the global super-rich, 510 00:30:11,120 --> 00:30:13,520 'and not all of them are based in London.' 511 00:30:16,040 --> 00:30:19,360 Spread throughout the country are institutions 512 00:30:19,360 --> 00:30:23,240 that are often characterised as a drain on our resources. 513 00:30:23,240 --> 00:30:26,680 But I want to show you they're one of our leading export industries, 514 00:30:26,680 --> 00:30:30,240 bringing in an estimated £5 billion annually. 515 00:30:33,200 --> 00:30:37,720 'British universities attract 250,000 foreign students a year, 516 00:30:37,720 --> 00:30:40,280 'far outstripping all of our neighbours.' 517 00:30:40,280 --> 00:30:44,080 A fifth of students at the University of Birmingham 518 00:30:44,080 --> 00:30:47,280 are fee-paying foreigners. It's a similar story 519 00:30:47,280 --> 00:30:50,640 at many of our other leading universities. 520 00:30:51,720 --> 00:30:54,920 What some people see when they come to a place like this 521 00:30:54,920 --> 00:30:57,240 is a centre for learning. 522 00:30:57,240 --> 00:31:01,600 Others see an institution that engages in research 523 00:31:01,600 --> 00:31:03,800 and advances human knowledge. 524 00:31:03,800 --> 00:31:08,520 What I see is a thriving business that's employing thousands of people 525 00:31:08,520 --> 00:31:12,160 and earning tens of millions of pounds of export revenues. 526 00:31:24,920 --> 00:31:27,800 'Birmingham's medical school sells its services 527 00:31:27,800 --> 00:31:31,400 'to budding doctors from over 150 different countries. 528 00:31:31,400 --> 00:31:36,040 'The product they come here to buy is a five-year course in medicine, 529 00:31:36,040 --> 00:31:38,480 'involving two years in the lecture theatre 530 00:31:38,480 --> 00:31:42,040 'and then three more years of hands-on training.' 531 00:31:43,720 --> 00:31:46,600 Here they all are. Hi, gang. Hi. I'm Evan. 532 00:31:46,600 --> 00:31:48,960 Hello. My name's Himarshi. Himarshi? 533 00:31:48,960 --> 00:31:52,120 I'm Tala. Tala. Nice to meet you. Rahini? 534 00:31:52,120 --> 00:31:55,520 Hi. Nice to meet you. Tristan. Tristan. Good to see you. 535 00:31:55,520 --> 00:31:57,640 And you're the consultant, obviously. 536 00:31:57,640 --> 00:31:59,520 Hello. Andy. Nice to see you. 537 00:31:59,520 --> 00:32:02,280 'The students on today's ward round 538 00:32:02,280 --> 00:32:06,480 'come from Sri Lanka, India, Trinidad and Jordan.' 539 00:32:06,480 --> 00:32:10,040 Hi. My name's Tala. Is it OK if I ask you a few questions? 540 00:32:10,040 --> 00:32:13,200 Do. Carry on. So, what brought you into hospital? 541 00:32:13,200 --> 00:32:16,160 I was shaking, hot and cold, everything. 542 00:32:16,160 --> 00:32:18,360 'The great thing for Britain 543 00:32:18,360 --> 00:32:21,720 'is that not only do we earn the money from these students' fees - 544 00:32:21,720 --> 00:32:26,320 'any money they spend on rent and other services while they're here 545 00:32:26,320 --> 00:32:29,120 'is an export too. And then on top of that, 546 00:32:29,120 --> 00:32:32,760 'they're happy to lend us their labour as apprentice doctors.' 547 00:32:32,760 --> 00:32:35,840 Do you mind if I just take a look at your hands? 548 00:32:37,520 --> 00:32:41,320 OK, everyone. Happy? Thank you, sir. Thank you very much. See you again. 549 00:32:41,320 --> 00:32:43,040 Let's move on. 550 00:32:43,040 --> 00:32:46,000 'These discerning customers, or students if you prefer, 551 00:32:46,000 --> 00:32:49,120 'have chosen us from a world of competition.' 552 00:32:49,120 --> 00:32:52,840 So what's the reputation, then, of the British universities? 553 00:32:52,840 --> 00:32:55,680 When you go back... This isn't Oxford or Cambridge. 554 00:32:55,680 --> 00:32:58,280 People have heard of the city of Birmingham. 555 00:32:58,280 --> 00:33:01,040 They may not have heard of the university. 556 00:33:01,040 --> 00:33:04,520 Is it going to hold... Is it a good brand to have? 557 00:33:04,520 --> 00:33:08,480 In Jordan, I think, just the fact that you've graduated from England 558 00:33:08,480 --> 00:33:11,960 with a degree in medicine is quite impressive on its own, 559 00:33:11,960 --> 00:33:14,160 regardless of the name of the university, 560 00:33:14,160 --> 00:33:16,200 regardless of the brand. 561 00:33:16,200 --> 00:33:18,720 I think so, as well. It's quite similar. 562 00:33:18,720 --> 00:33:22,680 Carrying a UK education in general still holds a great value. 563 00:33:22,680 --> 00:33:25,520 Do you get a good deal out of... How much are your fees? 564 00:33:25,520 --> 00:33:28,280 That depends. The first few years, 565 00:33:28,280 --> 00:33:31,240 it's roughly about £12,000. A year? 566 00:33:31,240 --> 00:33:34,760 And the clinical years, it goes up another £10,000. It goes up? 567 00:33:34,760 --> 00:33:39,280 So what is it in the clinical years? It's about 22,000, 23,000. 568 00:33:39,480 --> 00:33:42,600 'Britain has a valuable product to sell. 569 00:33:42,600 --> 00:33:46,560 'But if we want to sell more of it, we're going to have to make choices 570 00:33:46,560 --> 00:33:50,400 'about how open we're prepared to be.' 571 00:33:50,400 --> 00:33:54,880 I've got to ask you about visa and immigration requirements, 572 00:33:54,880 --> 00:33:58,480 because obviously governments have become worried 573 00:33:58,480 --> 00:34:01,880 about the sorts of people that are coming in, and the numbers. 574 00:34:01,880 --> 00:34:04,120 How have you felt 575 00:34:04,120 --> 00:34:07,480 in terms of the welcoming advance of the Home Office 576 00:34:07,480 --> 00:34:10,080 when you've applied for your student visas? 577 00:34:10,080 --> 00:34:13,480 I applied three years ago, and it was relatively straightforward. 578 00:34:13,480 --> 00:34:16,120 All I needed to get was a letter from the university 579 00:34:16,120 --> 00:34:19,720 and all the accompanying documents, and they just gave me my visa 580 00:34:19,720 --> 00:34:22,880 for the length of the course. But I've heard from friends 581 00:34:22,880 --> 00:34:25,200 that it's progressively getting harder. 582 00:34:25,200 --> 00:34:28,760 A couple of my friends from Trinidad haven't got visas in time. 583 00:34:28,760 --> 00:34:32,520 The process is taking so much longer and so much more difficult. 584 00:34:32,520 --> 00:34:34,640 It is getting to be a bit more red tape. 585 00:34:36,160 --> 00:34:39,120 There are no clear rights and wrongs to any of this. 586 00:34:39,120 --> 00:34:42,440 But if Britain really does choose to open up to the world, 587 00:34:42,440 --> 00:34:45,480 there's a lot of money to be made. 588 00:34:45,480 --> 00:34:48,480 'Edward Harcourt is the university's director 589 00:34:48,480 --> 00:34:50,720 'of international relations.' 590 00:34:50,720 --> 00:34:53,040 It's becoming increasingly competitive, 591 00:34:53,040 --> 00:34:55,160 but it is still a seller's market. 592 00:34:55,160 --> 00:34:59,320 There's something over three million international students now. 593 00:34:59,320 --> 00:35:02,360 Britain is the second most popular destination. 594 00:35:02,360 --> 00:35:04,840 After the United States? After the States. 595 00:35:04,840 --> 00:35:08,120 It's very difficult to do any kind of sensible projections 596 00:35:08,120 --> 00:35:12,040 as to future demands. If you think that there are.... 597 00:35:12,040 --> 00:35:15,480 something like 220 million Indians in primary school, 598 00:35:15,480 --> 00:35:19,080 and given the GDP growth rate in India, 599 00:35:19,080 --> 00:35:21,080 um, 600 00:35:21,080 --> 00:35:24,720 many of those families will have the wherewithal 601 00:35:24,720 --> 00:35:27,680 to pay for their tertiary education, 602 00:35:27,680 --> 00:35:31,920 and the Indian HE system is going to have a major capacity constraint. 603 00:35:31,920 --> 00:35:35,280 So many of those families will be looking overseas 604 00:35:35,280 --> 00:35:38,640 for a quality education. 605 00:35:38,640 --> 00:35:42,560 And quality education is exactly what we sell here in Britain. 606 00:35:42,560 --> 00:35:45,920 'This is our nation playing to its strengths. 607 00:35:45,920 --> 00:35:48,240 'Emerging economies around the world 608 00:35:48,240 --> 00:35:51,280 'simply can't match the services we can offer.' 609 00:35:51,280 --> 00:35:55,000 When you hear people say we don't make anything in this country 610 00:35:55,000 --> 00:35:57,360 any more, well, now you have an answer. 611 00:35:57,360 --> 00:36:00,680 We make foreign doctors, foreign engineers, 612 00:36:00,680 --> 00:36:03,640 foreign chemists, lawyers, business people. 613 00:36:03,640 --> 00:36:07,280 And just think of all the good that our universities do 614 00:36:07,280 --> 00:36:09,400 around the world. 615 00:36:17,280 --> 00:36:20,120 So this is the new British economy. 616 00:36:20,120 --> 00:36:23,440 Rather than just selling the world goods, 617 00:36:23,440 --> 00:36:26,720 we sell our expertise through services. 618 00:36:26,720 --> 00:36:29,960 And we're world-class at doing it. 619 00:36:29,960 --> 00:36:33,040 It all earns export revenue 620 00:36:33,040 --> 00:36:35,120 on a scale no-one would have imagined 621 00:36:35,120 --> 00:36:38,560 at the time of the Festival of Britain. 622 00:36:38,560 --> 00:36:41,880 So far, so good. Our great national experiment 623 00:36:41,880 --> 00:36:44,640 in building a service-exporting economy 624 00:36:44,640 --> 00:36:48,160 has worked, up to a point. We've seen services sold abroad, 625 00:36:48,160 --> 00:36:50,640 services sold to foreigners in London 626 00:36:50,640 --> 00:36:52,640 and elsewhere in the country. 627 00:36:52,640 --> 00:36:56,320 But each of these sales channels has its limitations. 628 00:36:56,320 --> 00:36:59,600 These services are best sold face-to-face, 629 00:36:59,600 --> 00:37:03,400 and that means they rely on people coming into the country 630 00:37:03,400 --> 00:37:07,040 or leaving it. And there are severe practical limitations 631 00:37:07,040 --> 00:37:09,560 as to how many people can do that. 632 00:37:10,880 --> 00:37:14,320 'So for Britain's experiment to really work, 633 00:37:14,320 --> 00:37:17,200 'we've needed one other trick up our sleeve - 634 00:37:17,200 --> 00:37:20,960 'the way of exporting services that, of course, we all know about, 635 00:37:20,960 --> 00:37:24,160 'the one with the unrivalled ability to earn money 636 00:37:24,160 --> 00:37:27,240 'but also to lose it - the City.' 637 00:37:29,880 --> 00:37:31,920 For most of the last two decades, 638 00:37:31,920 --> 00:37:35,840 it looked like we'd discovered a national champion. 639 00:37:35,840 --> 00:37:38,920 Barclays Bank has announced record annual profits 640 00:37:38,920 --> 00:37:40,480 of more than £5.25 billion. 641 00:37:40,480 --> 00:37:43,560 The HSBC banking group has announced record profits 642 00:37:43,560 --> 00:37:47,120 of almost £7 million, the largest ever by a British bank. 643 00:37:47,120 --> 00:37:50,240 Something we did better than anyone else. 644 00:37:50,240 --> 00:37:52,240 The RBS looks set to complete 645 00:37:52,240 --> 00:37:54,640 the world's biggest company takeover, 646 00:37:54,640 --> 00:37:56,960 worth almost £50 billion. 647 00:37:56,960 --> 00:37:59,720 The flow of profits was unimaginable. 648 00:37:59,720 --> 00:38:02,960 Here's where you want to work if you're young, brainy 649 00:38:02,960 --> 00:38:05,480 and keen to make loads of money. 650 00:38:05,480 --> 00:38:08,000 It collected plaudit after plaudit. 651 00:38:08,000 --> 00:38:10,640 This is an era that history will record 652 00:38:10,640 --> 00:38:14,320 as the beginning of a new golden age for the City of London. 653 00:38:14,320 --> 00:38:17,840 It's remarkable to think that in recent years, 654 00:38:17,840 --> 00:38:21,920 official data suggests this small corner of England, 655 00:38:21,920 --> 00:38:25,360 just a few square miles, earns more in export revenue 656 00:38:25,360 --> 00:38:27,600 than the whole of Wales or Northern Ireland 657 00:38:27,600 --> 00:38:29,760 or the northeast of England. 658 00:38:33,440 --> 00:38:35,760 The first thing to understand about the City 659 00:38:35,760 --> 00:38:39,080 is that it makes its money in remarkably varied ways. 660 00:38:40,800 --> 00:38:44,200 And here's one part of it you might not have heard much about. 661 00:38:44,200 --> 00:38:48,160 BABBLE OF VOICES 'ICAP is a British service company 662 00:38:48,160 --> 00:38:50,360 'that makes its money not by trading 663 00:38:50,360 --> 00:38:52,680 'but by helping global finance operate. 664 00:38:52,680 --> 00:38:56,680 'Michael Spencer is its chief executive.' 665 00:38:56,680 --> 00:39:00,360 Let's just start by, perhaps, you explaining just what ICAP does. 666 00:39:01,960 --> 00:39:04,400 It's not nearly as difficult as people think. 667 00:39:04,400 --> 00:39:07,960 The world's financial markets are enormous. 668 00:39:07,960 --> 00:39:11,160 They are global. They are interconnected. 669 00:39:11,160 --> 00:39:14,520 There's a huge amount of business to financial institutions 670 00:39:14,520 --> 00:39:18,320 in Japan, deal with financial institutions in Singapore, 671 00:39:18,320 --> 00:39:20,200 in London, in New York. 672 00:39:20,200 --> 00:39:23,280 And we are the biggest global intermediary 673 00:39:23,280 --> 00:39:25,360 between these transactions. 674 00:39:25,360 --> 00:39:28,000 Is it export revenue for the UK? 675 00:39:28,000 --> 00:39:31,720 Is it foreigners buying services from ICAP? 676 00:39:31,720 --> 00:39:33,920 We have 50 offices around the world, 677 00:39:33,920 --> 00:39:36,840 of which only one is in the UK, in London. 678 00:39:36,840 --> 00:39:39,640 London is our biggest office, but we have big offices 679 00:39:39,640 --> 00:39:42,080 in many, many other financial centres. 680 00:39:42,080 --> 00:39:45,680 Overwhelmingly, our revenue is export earnings to the UK. 681 00:39:47,240 --> 00:39:52,560 Our financial services yield exports worth 30 times those of France. 682 00:39:52,560 --> 00:39:55,360 They're even more valuable than America's. 683 00:39:55,360 --> 00:39:58,040 At ICAP, they don't take risks. 684 00:39:58,040 --> 00:40:01,640 They offer a service to others, who do. 685 00:40:01,640 --> 00:40:04,640 Clearly banks are in the business of risk-taking, 686 00:40:04,640 --> 00:40:08,360 because lending money to customers or dealing in foreign exchange, 687 00:40:08,360 --> 00:40:11,800 that is what their business is, to take risk in various forms 688 00:40:11,800 --> 00:40:14,400 in order to facilitate their customers' business. 689 00:40:14,400 --> 00:40:17,680 But businesses like ours are not in the risk-taking business. 690 00:40:17,680 --> 00:40:20,640 We're in the facilitation business. We will stay there. 691 00:40:20,640 --> 00:40:23,400 We're happy in that space, and that's our expertise. 692 00:40:23,400 --> 00:40:26,680 Alongside you in the City, in facilitation rather than risk, 693 00:40:26,680 --> 00:40:29,680 you've got the lawyers, who are a huge part of the City... 694 00:40:29,680 --> 00:40:33,600 The insurance-broking firms, all the equity-broking firms... 695 00:40:33,600 --> 00:40:36,680 The accountants as well. Of course. 696 00:40:37,800 --> 00:40:41,600 There's no denying the enormous economic contribution 697 00:40:41,600 --> 00:40:43,760 companies like ICAP make. 698 00:40:43,760 --> 00:40:47,280 No risk, real income - just what we want. 699 00:40:48,760 --> 00:40:51,040 It's a really interesting business model. 700 00:40:51,040 --> 00:40:54,680 You charge a tiny commission on a huge number of transactions, 701 00:40:54,680 --> 00:40:57,280 and it adds up to a pretty good business. 702 00:40:57,280 --> 00:41:00,440 In a way it's an analogy for a lot of what the City does 703 00:41:00,440 --> 00:41:02,200 and the services it provides. 704 00:41:02,200 --> 00:41:04,560 They don't bake cakes here. 705 00:41:04,560 --> 00:41:07,640 They provide services to other people who bake cakes, 706 00:41:07,640 --> 00:41:11,440 and they pick up the crumbs. And if you provide enough services 707 00:41:11,440 --> 00:41:15,280 to enough cake-bakers, you can pick up a lot of crumbs 708 00:41:15,280 --> 00:41:17,680 and you can have a nice cake of your own. 709 00:41:22,680 --> 00:41:25,000 OK. Now here's the bad news. 710 00:41:25,000 --> 00:41:28,000 You've got the parts of the City that don't take risks, 711 00:41:28,000 --> 00:41:30,640 but just as big are the parts that do. 712 00:41:30,640 --> 00:41:33,800 And we've needed them to do some baking as well. 713 00:41:33,800 --> 00:41:36,520 We've needed them to earn a lot of money. 714 00:41:36,520 --> 00:41:39,120 And you don't need me to tell you those are the parts 715 00:41:39,120 --> 00:41:41,840 that have gone terribly wrong. 716 00:41:45,600 --> 00:41:49,320 The British government has now agreed terms of a rescue package 717 00:41:49,320 --> 00:41:51,200 to stabilise the banking system. 718 00:41:51,200 --> 00:41:54,960 It has been another extraordinary day of fast-moving developments 719 00:41:54,960 --> 00:41:57,080 for Britain's financial world. 720 00:41:57,880 --> 00:42:00,560 We all know that the bailouts were expensive. 721 00:42:00,560 --> 00:42:04,400 But there are reasons to think that the City might be costing us money 722 00:42:04,400 --> 00:42:06,320 in good times too. 723 00:42:06,320 --> 00:42:09,520 There is a radical new critique taking shape - 724 00:42:09,520 --> 00:42:12,200 that although the City earns a lot and contributes, 725 00:42:12,200 --> 00:42:17,120 paradoxically, a large part of it is also a burden on the economy. 726 00:42:17,120 --> 00:42:19,840 It gives with one hand, takes away with the other. 727 00:42:19,840 --> 00:42:22,880 And that's no way to build a good export industry. 728 00:42:22,880 --> 00:42:25,360 It may be a good business model for the City, 729 00:42:25,360 --> 00:42:28,240 but not for the country as a whole. 730 00:42:28,240 --> 00:42:33,200 So how can a successful City not be successful for the nation? 731 00:42:33,200 --> 00:42:37,920 'Former City high-flyer turned academic, Paul Woolley, 732 00:42:37,920 --> 00:42:41,120 'thinks many of its profits have come at the expense 733 00:42:41,120 --> 00:42:43,280 'of the rest of us.' 734 00:42:43,280 --> 00:42:46,800 In finance, it's only too easy for the banks 735 00:42:46,800 --> 00:42:50,920 and the middle men generally to appropriate the gains. 736 00:42:50,920 --> 00:42:55,880 They do so by making things complex and confusing. 737 00:42:55,880 --> 00:42:59,240 They don't even understand them themselves in some cases. 738 00:42:59,240 --> 00:43:05,720 So there are ways in which they can feather their nests. 739 00:43:05,720 --> 00:43:08,680 They create the demand for their own products 740 00:43:08,680 --> 00:43:12,360 by making the product complicated and saying, "This is what you need." 741 00:43:12,360 --> 00:43:16,920 What's the effect of it in the end? More new financial instruments 742 00:43:16,920 --> 00:43:19,680 are introduced, which are often complex, 743 00:43:19,680 --> 00:43:22,720 difficult to understand. The fees are going up 744 00:43:22,720 --> 00:43:25,320 with this complexity, and that's what happened. 745 00:43:25,320 --> 00:43:27,360 That's why the finance sector is so big. 746 00:43:27,360 --> 00:43:30,640 The complexity has become so extraordinary 747 00:43:30,640 --> 00:43:35,760 and, er, costly to the economy. 748 00:43:37,960 --> 00:43:40,360 Now, if you have a strong export sector 749 00:43:40,360 --> 00:43:43,880 that is as costly to the economy as Paul Woolley suggests, 750 00:43:43,880 --> 00:43:46,160 well, that's not going to work at all. 751 00:43:46,160 --> 00:43:51,200 There's no point in exporting £100 if it's cost the rest of us 105. 752 00:43:51,200 --> 00:43:53,120 No - what Britain needs 753 00:43:53,120 --> 00:43:56,760 is sustainable, value-creating businesses. 754 00:43:58,080 --> 00:44:02,400 'The new critique levels another charge against the City. 755 00:44:02,400 --> 00:44:06,000 'The banks, it says, are propped up by subsidies, 756 00:44:06,000 --> 00:44:08,840 'not just in crises but every year. 757 00:44:08,840 --> 00:44:11,880 'This argument comes from the very heart of the city - 758 00:44:11,880 --> 00:44:14,040 'the Bank of England. 759 00:44:14,040 --> 00:44:16,120 'How does this subsidy work? 760 00:44:16,120 --> 00:44:19,160 'Because the taxpayer stands squarely behind the banks, 761 00:44:19,160 --> 00:44:22,440 'they can borrow more cheaply from around the world 762 00:44:22,440 --> 00:44:26,200 'and make bigger profits than they otherwise would. 763 00:44:26,200 --> 00:44:29,160 'Andy Haldane is the executive director 764 00:44:29,160 --> 00:44:31,720 'of financial stability at the bank.' 765 00:44:31,720 --> 00:44:35,640 Your contention is that if the banks had no government subsidy, 766 00:44:35,640 --> 00:44:39,440 they couldn't take risks underpinned by taxpayers, 767 00:44:39,440 --> 00:44:42,400 and found it harder to borrow money because of that, 768 00:44:42,400 --> 00:44:44,920 they would be a little smaller than they are. 769 00:44:44,920 --> 00:44:48,720 Well, certainly the banks would have been somewhat less profitable 770 00:44:48,720 --> 00:44:51,200 than was the case, than has been the case, 771 00:44:51,200 --> 00:44:54,480 during the course of much of this century. 772 00:44:54,480 --> 00:44:56,960 There would still have been profits out there, 773 00:44:56,960 --> 00:44:58,960 but on a somewhat lesser scale, 774 00:44:58,960 --> 00:45:02,840 had the risk been borne by investors and banks 775 00:45:02,840 --> 00:45:05,040 rather than implicitly by the government. 776 00:45:05,040 --> 00:45:07,520 You've done the maths, tried to add it all up. 777 00:45:07,520 --> 00:45:10,040 How much do you think the implicit subsidy is? 778 00:45:10,040 --> 00:45:13,560 I think you'd measure it in terms of tens of billions. 779 00:45:13,560 --> 00:45:15,320 Really? That much? I think so. 780 00:45:15,320 --> 00:45:17,760 The cheaper cost of funding for banks 781 00:45:17,760 --> 00:45:21,880 was a phenomenon well ahead of the crisis. 782 00:45:25,280 --> 00:45:27,280 How ironic it is! 783 00:45:27,280 --> 00:45:30,440 So many in the City were critical of the state 784 00:45:30,440 --> 00:45:32,160 pumping billions of pounds 785 00:45:32,160 --> 00:45:35,480 into those old, much-loved manufacturing industries - 786 00:45:35,480 --> 00:45:38,800 and now we've come full circle with a new critique, 787 00:45:38,800 --> 00:45:43,200 arguing that the City itself is in fact propped up by the taxpayer 788 00:45:43,200 --> 00:45:45,280 and the rest of the economy. 789 00:45:46,760 --> 00:45:50,680 'The City was the ace in the pack of business models. 790 00:45:50,680 --> 00:45:55,600 'But the crash forced us to reappraise our entire experiment 791 00:45:55,600 --> 00:45:58,440 'of trying to pay our way with services. 792 00:45:58,440 --> 00:46:01,200 'They did better than many critics thought possible, 793 00:46:01,200 --> 00:46:04,120 'but they didn't do well enough.' 794 00:46:04,120 --> 00:46:09,080 'Even though we exported £160 billion of services last year, 795 00:46:09,080 --> 00:46:14,480 'we still had an overall deficit of about 36 billion. 796 00:46:19,880 --> 00:46:23,640 'Time to get out of London, with its billionaires and bankers, 797 00:46:23,640 --> 00:46:27,840 to explore one last hugely important challenge 798 00:46:27,840 --> 00:46:30,600 'left by our shift to a service economy.' 799 00:46:32,840 --> 00:46:36,760 You see, the export model Britain's followed may not quite have worked, 800 00:46:36,760 --> 00:46:40,200 but its weakness isn't going to be felt in the capital. 801 00:46:45,960 --> 00:46:50,200 'No - London has always had a strong service economy.' 802 00:46:52,360 --> 00:46:54,920 But what about the rest of the country? 803 00:47:03,440 --> 00:47:08,000 The worry is that services have made for a more lopsided economy, 804 00:47:08,000 --> 00:47:11,280 with the most lucrative jobs clustering in London 805 00:47:11,280 --> 00:47:13,240 and a few other select centres, 806 00:47:13,240 --> 00:47:16,520 with less well paid work for other parts of Britain. 807 00:47:20,280 --> 00:47:23,680 'Where better to test that than back in Sunderland, 808 00:47:23,680 --> 00:47:27,640 'a city that had to rise to the challenge of industrial decline 809 00:47:27,640 --> 00:47:31,160 'when its great shipbuilding industry disappeared?' 810 00:47:32,120 --> 00:47:34,840 Sunderland, of course, has an economy 811 00:47:34,840 --> 00:47:38,520 that's had to reinvent itself more than once, hasn't it? 812 00:47:38,520 --> 00:47:42,120 Sunderland has done a remarkable job of reinventing itself. 813 00:47:42,120 --> 00:47:44,720 Even 25 years ago when I first came here, 814 00:47:44,720 --> 00:47:48,080 the big industries were still shipbuilding, 815 00:47:48,080 --> 00:47:52,120 coal-mining, glass... We had a brewery, 816 00:47:52,120 --> 00:47:55,200 and textiles. I had a thousand textile workers 817 00:47:55,200 --> 00:47:59,360 in my constituency as late as 1997. And all of that's gone. All of it. 818 00:47:59,360 --> 00:48:03,520 And in its place has come a large number of jobs, 819 00:48:03,520 --> 00:48:07,160 some of them manufacturing, some of them service jobs. 820 00:48:08,800 --> 00:48:12,360 Of course he's right. Sunderland has manufacturing. 821 00:48:12,360 --> 00:48:16,960 But in terms of new service jobs, many think that what Sunderland got 822 00:48:16,960 --> 00:48:19,240 were low grade and low paid - 823 00:48:19,240 --> 00:48:22,200 the much-derided call-centre jobs. 824 00:48:24,600 --> 00:48:28,640 'Is that justified? Here at Doxford International Business Park, 825 00:48:28,640 --> 00:48:31,560 'thousands of people work in call centres, 826 00:48:31,560 --> 00:48:33,840 'or contact centres as they're now known.' 827 00:48:35,280 --> 00:48:37,680 The closest connection it has to shipbuilding 828 00:48:37,680 --> 00:48:40,640 is a prizewinning sculpture of a ship's hull. 829 00:48:41,600 --> 00:48:44,160 So this is the new Sunderland economy. 830 00:48:44,160 --> 00:48:47,320 I say Sunderland. It could be anywhere really, couldn't it - 831 00:48:47,320 --> 00:48:49,800 these business parks are all over the country. 832 00:48:49,800 --> 00:48:54,600 No grime, no belching chimneys. Wonderful landscaping. 833 00:48:54,600 --> 00:48:57,600 Perhaps...a tiny little bit bland? 834 00:48:57,600 --> 00:48:59,840 Maybe. 835 00:49:01,080 --> 00:49:05,120 'One of the biggest employers at Doxford is 2Touch. 836 00:49:05,120 --> 00:49:09,000 'Here the staff receive, and, more often, make calls 837 00:49:09,000 --> 00:49:12,080 'on behalf of utilities, telephone companies, 838 00:49:12,080 --> 00:49:15,360 'you name it. You might even have spoken to one of them. 839 00:49:15,360 --> 00:49:18,040 'There's a real buzz about the place - 840 00:49:18,040 --> 00:49:20,560 'more than in many factories I've visited.' 841 00:49:20,560 --> 00:49:23,720 Right. Sure. How are you finding your service with them, 842 00:49:23,720 --> 00:49:26,240 ie, like, speed and reliability? 843 00:49:26,240 --> 00:49:30,200 I was calling to see if we could hopefully save some money 844 00:49:30,200 --> 00:49:33,520 on your phone bills. So you're getting £23 on there. 845 00:49:33,520 --> 00:49:36,640 What about your TV? How's that going for you? 846 00:49:36,640 --> 00:49:39,880 Workers can make 250 calls a day. 847 00:49:39,880 --> 00:49:43,680 Usually only two or three of these will result in a sale. 848 00:49:43,680 --> 00:49:47,960 'It's hard work. But are these jobs as bad as the critics maintain?' 849 00:49:47,960 --> 00:49:50,320 Just to let you know our calls are recorded 850 00:49:50,320 --> 00:49:54,960 for quality assurance and training purposes. Is that OK? 851 00:49:54,960 --> 00:49:58,280 There are some former industrial workers here. 852 00:49:58,280 --> 00:50:01,040 Robert Carr used to make refrigerators. 853 00:50:01,040 --> 00:50:04,160 A lot of people don't think these are real jobs. 854 00:50:04,160 --> 00:50:07,160 They don't compare to the old job you would have had. 855 00:50:07,160 --> 00:50:09,600 What did you think when you first came here? 856 00:50:09,600 --> 00:50:11,480 It's a totally different world to me. 857 00:50:11,480 --> 00:50:14,720 When I first came, I was alienated. I was struggling. 858 00:50:14,720 --> 00:50:17,760 The first few weeks I thought, "This is not for me." 859 00:50:17,760 --> 00:50:20,280 Quite a lot of people would be exactly the same. 860 00:50:20,280 --> 00:50:22,960 I had a few start with me. They're not here any longer. 861 00:50:22,960 --> 00:50:25,760 They were here three weeks. 862 00:50:25,760 --> 00:50:28,720 But it's an environment you've either got to cope with, 863 00:50:28,720 --> 00:50:30,480 make the best of it... 864 00:50:30,480 --> 00:50:33,000 64,000 question - which do you prefer, 865 00:50:33,000 --> 00:50:35,480 this work or the previous work? 866 00:50:35,480 --> 00:50:39,840 I prefer this work, honestly, because it's not hard work. 867 00:50:39,840 --> 00:50:42,520 It's stressful work, but it's not hard work. 868 00:50:43,480 --> 00:50:48,480 'However, this is a long way from the jobs-for-life culture 869 00:50:48,480 --> 00:50:52,080 'of the old industries. Most employees are young, 870 00:50:52,080 --> 00:50:55,840 'and on average, those making calls stay for less than a year. 871 00:50:57,600 --> 00:51:00,200 'Stuart Gray is the managing director.' 872 00:51:01,400 --> 00:51:03,760 This isn't a job for everybody. No. 873 00:51:03,760 --> 00:51:06,920 Who doesn't make it? What personality type does it take? 874 00:51:06,920 --> 00:51:09,200 You've got to be a good communicator. 875 00:51:09,200 --> 00:51:11,520 You've got to be able to listen. 876 00:51:11,520 --> 00:51:14,120 You've got to have a sales mentality, 877 00:51:14,120 --> 00:51:17,600 because that's what the job is. Technically nothing too much. 878 00:51:17,600 --> 00:51:19,920 We can train all the technicals in. 879 00:51:19,920 --> 00:51:24,520 It's an ability to bounce back. We call it bounceback-ability. 880 00:51:24,520 --> 00:51:26,680 There's a lot of rejection with it. 881 00:51:26,680 --> 00:51:32,160 But the good ones just keep going at a good, solid pace. 882 00:51:32,160 --> 00:51:35,760 You never ask yourself, "Is this really a good thing to do, 883 00:51:35,760 --> 00:51:39,840 to sell people these things, utilities or phone packages?" 884 00:51:39,840 --> 00:51:43,640 I mean, would the world miss it if it wasn't here? 885 00:51:43,640 --> 00:51:45,840 Um, yes, it would, 886 00:51:45,840 --> 00:51:49,480 because what we're doing is playing our part 887 00:51:49,480 --> 00:51:53,560 in giving people opportunities. 888 00:51:53,560 --> 00:51:55,600 They're getting choice, 889 00:51:55,600 --> 00:51:59,520 so they have a choice to switch supplier of a product. 890 00:51:59,520 --> 00:52:03,440 They have a choice to take an additional product from somebody. 891 00:52:03,440 --> 00:52:05,880 And a lot of what we sell is essential. 892 00:52:05,880 --> 00:52:10,000 We're big in utility sales. Everybody needs a utility. 893 00:52:10,000 --> 00:52:12,680 TVs, broadband products... 894 00:52:12,680 --> 00:52:15,480 People have them, and they enjoy having them. 895 00:52:15,480 --> 00:52:18,280 So we're not selling anything that's worthless. 896 00:52:18,280 --> 00:52:21,200 We're selling something that has a value. 897 00:52:21,200 --> 00:52:25,800 That may be, and services have undoubtedly provided work 898 00:52:25,800 --> 00:52:28,640 where manufacturing couldn't. But here's the thing. 899 00:52:28,640 --> 00:52:32,760 Over the last 20 years, inequality between British regions 900 00:52:32,760 --> 00:52:34,760 has increased. 901 00:52:34,760 --> 00:52:37,600 BABBLE OF VOICES 902 00:52:37,600 --> 00:52:40,000 Just look at this place! 903 00:52:40,960 --> 00:52:43,800 Thousands of jobs, lovely warm offices. 904 00:52:43,800 --> 00:52:47,360 I'm definitely not one who is scornful 905 00:52:47,360 --> 00:52:50,240 of this part of our services economy. 906 00:52:50,240 --> 00:52:53,080 But I do have a certain ambivalence. 907 00:52:53,080 --> 00:52:56,320 It's clear that all the top-end service jobs, 908 00:52:56,320 --> 00:52:59,960 the ones paying 50,000 a year rather than 15, 909 00:52:59,960 --> 00:53:03,160 tend to concentrate in a few big centres. 910 00:53:03,160 --> 00:53:07,240 It's... It's really hard for a city like Sunderland 911 00:53:07,240 --> 00:53:09,880 to get itself into the first-class compartment 912 00:53:09,880 --> 00:53:13,240 of the services train. 913 00:53:14,880 --> 00:53:18,200 In short, it's the same for Sunderland as it is for Britain. 914 00:53:18,200 --> 00:53:21,680 Services have been good, but only up to a point. 915 00:53:21,680 --> 00:53:25,360 They're necessary, but aren't sufficient on their own. 916 00:53:25,360 --> 00:53:28,280 I wonder whether Sunderland could survive 917 00:53:28,280 --> 00:53:31,360 as an entirely service-based city, 918 00:53:31,360 --> 00:53:35,120 or whether it has to have some manufacturing to flourish. 919 00:53:35,120 --> 00:53:37,520 I'd be very nervous about saying 920 00:53:37,520 --> 00:53:40,600 we could do without manufacturing industry. 921 00:53:40,600 --> 00:53:44,000 My gut feeling is that the world of the call centre, 922 00:53:44,000 --> 00:53:46,840 and even of some of the high-tech industries 923 00:53:46,840 --> 00:53:52,000 is very short-term. It's very mobile, and could easily disappear overnight. 924 00:53:52,000 --> 00:53:54,800 Manufacturing lasted a couple of hundred years, 925 00:53:54,800 --> 00:53:58,240 and we're not completely confident the new generation of industry 926 00:53:58,240 --> 00:54:01,520 will last so long, so we may have to reinvent ourselves 927 00:54:01,520 --> 00:54:03,720 every generation or two. 928 00:54:03,720 --> 00:54:06,480 And that's a bit scary. 929 00:54:09,680 --> 00:54:12,400 Go back to 1951, 930 00:54:12,400 --> 00:54:18,000 to the hopes and fears people had at the time of the Festival of Britain. 931 00:54:18,000 --> 00:54:21,360 You'll see that our economy has reinvented itself 932 00:54:21,360 --> 00:54:24,960 more than anyone back then would have imagined. 933 00:54:24,960 --> 00:54:28,640 In the sixth decade since that festival was held here, 934 00:54:28,640 --> 00:54:31,880 Britain's economy has taken a sharp turn. 935 00:54:31,880 --> 00:54:35,760 Services have just been one part of a really big shift. 936 00:54:35,760 --> 00:54:38,440 Across the programmes in this series, 937 00:54:38,440 --> 00:54:43,440 we've seen how our economy has moved upmarket. 938 00:54:43,440 --> 00:54:47,080 'We didn't want to compete in low-wage sectors 939 00:54:47,080 --> 00:54:51,040 'with countries like China. They could make many things as well as us 940 00:54:51,040 --> 00:54:53,200 'but for a lot less money.' 941 00:54:53,200 --> 00:54:56,080 So we've discarded some activities, 942 00:54:56,080 --> 00:54:58,400 and become expert in others. 943 00:54:58,400 --> 00:55:01,760 We've focussed on areas where we're still in front, 944 00:55:01,760 --> 00:55:07,200 specialising in products that involve sophisticated engineering, 945 00:55:07,200 --> 00:55:10,120 small numbers, and high prices. 946 00:55:11,920 --> 00:55:17,000 The change is symbolised by the humble bicycle. 947 00:55:17,000 --> 00:55:19,400 'The everyday bikes we used to churn out 948 00:55:19,400 --> 00:55:22,720 'have been replaced by niche bikes that are harder to design 949 00:55:22,720 --> 00:55:25,640 'and manufacture, and more expensive to buy.' 950 00:55:26,760 --> 00:55:29,080 We've also gone upmarket in another way, 951 00:55:29,080 --> 00:55:32,760 focussing on industries that rely on intellectual property, 952 00:55:32,760 --> 00:55:36,080 like pharmaceuticals 953 00:55:36,080 --> 00:55:38,200 or microprocessors. 954 00:55:38,200 --> 00:55:40,600 'It's British know-how that designs the chips 955 00:55:40,600 --> 00:55:43,440 'that help power many of the world's mobile phones, 956 00:55:43,440 --> 00:55:45,400 'a lucrative business.' 957 00:55:46,840 --> 00:55:49,400 The change in our economy has been painful 958 00:55:49,400 --> 00:55:53,480 and at times scary, but remember, it has basically worked. 959 00:55:53,480 --> 00:55:56,880 Even after the financial crash and the setbacks of recent years, 960 00:55:56,880 --> 00:55:59,440 we're living on incomes three times those 961 00:55:59,440 --> 00:56:02,320 of the folks of the Festival of Britain. 962 00:56:02,320 --> 00:56:06,280 But the crash has shown us that, although we've got a lot right, 963 00:56:06,280 --> 00:56:09,520 it hasn't been perfect. Banking has been exposed 964 00:56:09,520 --> 00:56:12,800 as not being quite the great money-making enterprise 965 00:56:12,800 --> 00:56:14,600 that we thought. 966 00:56:14,600 --> 00:56:16,520 It's been a time to take stock 967 00:56:16,520 --> 00:56:19,920 of what our nation should and shouldn't be doing. 968 00:56:19,920 --> 00:56:23,680 Despite all the clever upmarket stuff we do, 969 00:56:23,680 --> 00:56:27,200 the fact is, we don't quite pay our way in the world. 970 00:56:27,200 --> 00:56:29,760 We need to export more to pay the bills, 971 00:56:29,760 --> 00:56:33,160 and we've learned that services can't do it all. 972 00:56:34,160 --> 00:56:39,600 So if our economy is going to find its way over the next few years, 973 00:56:39,600 --> 00:56:42,840 we're going to have to rediscover some of the things we've lost. 974 00:56:42,840 --> 00:56:46,440 It's solid, export-oriented manufacturing 975 00:56:46,440 --> 00:56:48,640 that needs to grow most quickly. 976 00:56:48,640 --> 00:56:51,520 And since the crash, there are some signs 977 00:56:51,520 --> 00:56:53,440 that it's doing just that. 978 00:56:56,760 --> 00:57:00,080 There's one conclusion I'd draw from everything I've seen - 979 00:57:00,080 --> 00:57:05,680 that we can't allow our economy to be supported by just one pillar. 980 00:57:05,680 --> 00:57:09,840 You'll hear people say it's all about manufacturing, 981 00:57:09,840 --> 00:57:13,640 or all about services or the knowledge economy. 982 00:57:13,640 --> 00:57:16,760 Well, that's not true. It's about all three 983 00:57:16,760 --> 00:57:19,440 creating a well balanced economy. 984 00:57:19,440 --> 00:57:24,080 Now, of course, it may well be grim for the next few years. 985 00:57:24,080 --> 00:57:26,600 My goodness, we've a lot of problems to solve. 986 00:57:26,600 --> 00:57:30,640 But long term, I reckon we've every reason to believe 987 00:57:30,640 --> 00:57:34,120 that the forces that have made so many people so much better off 988 00:57:34,120 --> 00:57:36,600 over the last few decades 989 00:57:36,600 --> 00:57:40,000 will carry on making us better off over the next few. 990 00:57:48,200 --> 00:57:52,160 To discover more about how Britain pays its way in the world, 991 00:57:52,160 --> 00:57:54,400 and to contribute your experiences 992 00:57:54,400 --> 00:57:57,680 to the Open University's online toolkit, visit... 993 00:58:01,240 --> 00:58:04,520 ..and follow the link to the Open University. 994 00:58:07,000 --> 00:58:11,000 Subtitles by Red Bee Media Ltd 995 00:58:11,000 --> 00:58:15,000 E-mail subtitling@bbc.co.uk 996 00:58:15,000 --> 00:58:15,120 .